Fast Company: Saw this story this morning and couldn't help but to comment but first a clip from the story:
I'm under the impression that when most women shop for cosmetics, they look for a solid name in femininity, class, and understatement. Last time I checked, this party girl is anything but. Just today, the New York Post headlined with a story of Paris and Britney Spears hitting the town without any underwear.
Wrong!!! Most women shop based on their Emotions and the very idea that you would write a story about her, good or bad, creates emotion. And, it is precisely why her Brand gains the strength it does.
Publicity good or bad keeps her name in the eye of the public and a large degree of the public tolerates if not accepts that her bad behavior because it makes for entertainment.
Quit writing about her and she will fade but don't expect your alternative stories to gain as much attention.
It sucks but bad news sells and by default, in this case, will fertilize the seeds of curiosity in the demographic that would buy her products.Why? Because they are emotional and they identify with her.