In sales, the chief aim is to make a friend. People are more apt to make a purchase from a friend or someone they trust as opposed to a stranger or someone one who presses their own agenda.
I'll be rethinking my marketing material this week asking the question, "Would a prospect want to be friends with me?" "Am I compelling?"
Seth Godin speaks to this point with a short and powerful graphic. Click Here
Powered by ScribeFire.