In sales, the chief aim is to make a friend. People are more apt to make a purchase from a friend or someone they trust as opposed to a stranger or someone one who presses their own agenda.
I'll be rethinking my marketing material this week asking the question, "Would a prospect want to be friends with me?" "Am I compelling?"
Seth Godin speaks to this point with a short and powerful graphic. Click Here
Powered by ScribeFire.
Totally agree. The reality of business for entrepreneurs and employees alike is that "they" give the gig to the person they like. Not who's most qualified or has the best business. People like to be familiar. But often mistakinly think if we're better we'll win
Posted by: Stephen Sammartino | May 06, 2007 at 03:47 PM