Will corporations adopt the blog as a way to communicate, market, plan, organize, recognize, innovate or collaborate. The blog can and will assist in every one of these areas.
I use a blog to recognize outstanding individuals in the portfolio of real estate I am responsible for: insanelygreatyear. It has worked to enhance our commitment to our employees in the way of edifying them when they do a great job, cross a service anniversary, are new to our organization and or are just plain having fun.
Since I started this blog a number of my associates within my circle of influence have created their own blogs portlandrockswitheas which represents our sales training group, Day in and Day Out which represents the daily activity and success's of two of our assets; LaSalle and Centerpointe and Portland Awards Committee which tracks and invites feedback for the way in which we recognize and celebrate outstanding achievements via plaques, gifts and public speech.
To me this is the tip of the ice burg in regards to how this tool can be utilized. One of my charges for the leaders in my portfolio this year was to make a Dent in the Equity Universe and my hope is that we, the great individuals and teams I work with, are doing just that with the BLOG!