mike brewer

Paris Hilton

Fast Company: Saw this story this morning and couldn't help but to comment but first a clip from the story:

I'm under the impression that when most women shop for cosmetics, they look for a solid name in femininity, class, and understatement. Last time I checked, this party girl is anything but. Just today, the New York Post headlined with a story of Paris and Britney Spears hitting the town without any underwear.

Wrong!!! Most women shop based on their Emotions and the very idea that you would write a story about her, good or bad, creates emotion. And, it is precisely why her Brand gains the strength it does.
Publicity good or bad keeps her name in the eye of the public and a large degree of the public tolerates if not accepts that her bad behavior because it makes for entertainment.
Quit writing about her and she will fade but don't expect your alternative stories to gain as much attention.
It sucks but bad news sells and by default, in this case, will fertilize the seeds of curiosity in the demographic that would buy her products.Why? Because they are emotional and they identify with her.

3 Big O's!!!

Stimulating, isn't it! Overcapacity, Oversupply and Over-sensory; more like the plague of marketing today.

Wake Up David

“Our industry cannot delegate the creation of brilliant ideas to consumers. That has to be our job.”  -David Jones

I was reminded of a skit by the famous Wiggles just now. In introducing a song the Wiggles are lined up on stage one next to the other. Jeff falls asleep during the rant and being the quick witted individuals they are the remaining three Wiggles ask the audience to participate in trying to wake Jeff up. The charge, on a count of three shout "Wake up Jeff!" And, after a count of three we all (including me sometimes) shout "Wake up Jeff!" It is a load of fun!!!

That quote from the CEO of Euro RSCG! I give the charge, on a count of three let's all shout "Wake up David!"

WOW!!! Brilliance is alive outside the confines of marketing agencies David, welcome to the new world!!! Life is not all about YOU! Believe me as I am in the midst of discovering that for myself!!

Is not the end all be all to attract qualified traffic to your product/service, to make friends and to yield revenue. Who cares who the ideas belongs to. Sounds like we have a scarcity mentality on our hands. Read some Lynn Twist, she will set you straight. Embrace it or be irrelevant!

Customer Care

Seth Points us to a post worth Reading: Love and Money

Attention Economy

Seth Godin points us to a trend that is here to stay, Read this while you are eating dinner, the battle for attention.

Marketers' will have a hell of a time going forward capturing the attention of most if not all demographics. I love the quote Seth Points us to in his post about the 17 year old highschool kid.

Check it out, it's worth your attention.

Experiences

At their essence experiences are emotional in nature. Emotions are closely related if not intermingled with instincts and as such when we have a good one or a bad one it is innate in us to express ourselves. Moreover, every person, place or thing that excites and emotion excites an instinct as well and to the degree that excitement is exposed is the degree in which experiences are imbued in our hearts, minds and souls. That’s why I will never forget the moment that I lent the keys to my Mom’s car to a girl I really liked who in turn crashed it into the High School Football Coach’s Cadillac. It was awesome to say the least. I was 14, she was 14 and neither one of us had our driver’s license. We were sentenced to cleaning up “monkey poop” at the local zoo for 8 solid weekends over the summer! Needless to say, fitting the definition above, that experience will be forever imbued in my heart mind and soul!

Therein is the secret to marketing.

Remarkable

Seth Godin points us to Kevin Kelly's post today and sites it as an example of being remarkable. The premise of remarkable is, as Seth sites, is to have non-compensated third parties become evangelist for you products.

Here is a quote from the article by Kevin: "and have recommended them without hesitation to other new parents who have immediately confirmed our experiences with them"

Thanks Seth for another great post.