Seth Godin's post today includes a link to a Call for "neuroethics" as brain science races ahead. The article speaks to the advances that science has made in figuring out how the brain works. They site some recently published research that speaks to the ability to determine intention prior to expression or action.
Now aside from all the potential bad that could come from such a practice, think of the leasing and renewal strategies that could be worked out. My mind is spinning. Reality check; okay it could be a bad idea. It does make for a fascinating read.
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