Here's the thing: people are reading less than ever. They're reading faster than ever. And they're jumping to the next thing at a moment's notice. -Seth Godin
I was looking at a Property Management (Apartment) Web site just yesterday thinking they really need to dumb this down. It was full of text, probably close to 500 words or more. Moreover I thought there is not way I would read all that fill; no way. It didn't peak my interest and it didn't make me want to search any further and isn't that the point of a Web site. You want to hook em' (that was for you Jim W.) on the first page and then sell on the second, third and if your lucky fourth pages.