A big shout out to Eric and his team over at Urabane Apartments for starting what I think is the first completely open for public participation message board. [check it out and join the discussion here]. This is truly trailblazing stuff in my opinion.
A couple of items of note on things such as blogs and forums.
1. They take time (seems like a crazy notion in the age of the Internet)
2. It comes with quality and quantity. With this blog for example, once I crossed the 500 post mark the traffic floodgates opened up. Not sure what, if any, the magic number is but you will know it when it happens. The major point being, just as with forums, that it takes a bit of time.
3. You posts/forum entries must be easy to share. I use the example of Google Reader's, an RSS feed organizer, email function. At the bottom of every feed you have the option of emailing it on to anyone you might think has an interest. I use this function no less than 5 times a day to share posts.
To end, I put out a hopeful call to the community on this subject. I think we have an amazing opportunity as a community to participate in Urbane's effort and to use it as an example for our very own company. Please use the comment section on our blog to post your thoughts; good, bad and/or ugly. And, thank you in advance for taking the time. M