Urbane takes WOM to the next level...Underground

I could not help but to put this up for the community to see. The amazing crew over at Urbane is striking while the iron is hot...I would quickly liken them to a phrase Tom Peters uses a lot; Game-Changers! I can't stress enough that they are quickly becoming a model for success within the niche that choose to operate in. At the end of the day the thing that sets one apartment community or one property management firm apart from another is the people who make it happen. The people at Urbane are truly remarkable and have executed a remarkable strategy.

Hats off to the group. Why do I say that? Read this, it's an email I got from Eric Brown last night;

I received a text message today, regarding D’Matos,  an Italian restaurant/bar in  downtown Royal Oak, also home to Good Night Gracie’s a great martini and piano bar in the heart of downtown Royal Oak that they have named a new cocktail after us; the Urbane Outfitter; a new  martini , how cool is that?

 

 

 

Pretty cool stuff, the Urbane Brand is catching!

 

 

 

FYI; We are planning an Urbane Pub Crawl for all past and current Urbane Residents, and several local venues are sponsors. We  are doing this to promote and kick off the Urbane Lobby, our on line Open Forum. We have arranged for some residents to have their art on display, some will be playing live music, and we will further our Urbane Community/Urbane Evangelists, this is really big stuff for underground marketing.

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