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June 29, 2008

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Eric

Mike, We are all over this concept, which isn't new and are redirecting our marketing and Branding Focus within,

Urbane will focus on the Influencers first, and create buzz, which will lead to increased rentals!

Urbane will focus our available Marketing and Brand Awareness resources “Looking Within” to our existing Resident Base, to foster rentals, and Create Customer Evangelists

A similair paost by Mack Collier and hsi responce to my comment;

Mack, Excellent Post, Thank You, In a small local business setting, how do you determine the number of influencers required for a campaign? It is somewhat clear who the influencers are, just by watching and listening. We have recently started “Looking Within” to our existing Resident Base, to foster rentals, and Create Customer Evangelists. We have a Resident Referral program, and one specific resident has gotten three net rentals for us, which makes your point, what if we focused much more of our Marketing and Branding resources directed internally on our existing Resident Base, what would you have to do to become self sustainable, meaning your customer, in our case the residents did most of the rentals through referrals, it seems that the resources are really leveraged then, We have done more to enhance the existing customer/residents experience, thus they are happier and they are promoting the product, just how many of them would you need to not have to look outward for business,


At 5:33 PM, Mack Collier said...
"In a small local business setting, how do you determine the number of influencers required for a campaign?"

Eric that is a GREAT question. And it's also hard to answer because it depends, IMO, on the reach of the influencers, and how engaged their audience is.

I also think that for a smaller business, with limited promotional funds, that it makes more sense to concentrate on your existing customers, as you are doing. Excite your current customers and let them do the work for you.

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