Seth Godin has an excellent post today titled “The bitter taste of nickels and dimes” You can read the details of Seth’s post here à http://sethgodin.typepad.com/seths_blog/2008/08/the-bitter-tast.html
It provoked me to ponder about the things that we do in the Apartment World that create separation and aggravation with our residents.
One such is an extra fee or charge to go to a Month to Month Lease. We have this argument regularly in our own office. It is pretty silly to penalize a great resident because they want to stay longer. We are saying sure, you can stay longer, but it will cost you more tomorrow than what it did today, yet we have added no additional value, only exasperation. There certainly are the pressures from lenders and partners to not have month to month leases and the unexpected vacancy that can occur quickly. However, it really makes no sense from the resident’s point of view. Perhaps we should completely abolish this silly rule or to Seth’s point do we Waive them early and often to create Delight? What are you doing at your property? What does the community you think about this? We welcome an open conversation surrounding this, and Enjoy the Weekend!





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