Okay there are 8 keys in the link to the BusinessWeek story but this one stuck out most to me and the one most likely to give cause for true Emotional Engagement:
2. Thank you for not reading your notes
Apple ( AAPL) CEO Steve Jobs rarely takes his eyes off his audience when he speaks. He never reads from slides, notes, or the text of a speech. Some of my clients have said he's great "off the cuff." I've got news for you. Jobs will rehearse a presentation for four hours at a stretch, literally. He will rehearse every slide, every demo, every message point out loud. Very few speakers who are considered "charismatic" break eye contact by reading from prepared text. Take a cue from the best and rehearse your presentations to avoid reading (see BusinessWeek.com, 4/6/06, "How to Wow 'Em Like Steve Jobs").:
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